The people in this film are not professional models or actors. These are the kinds of real people that drive the Armitron brand. It's who we are - One Watch. Many Faces. Armitron’s selection of fashionable men’s and women’s digital sport watches are a celebration of our customers - a broad, hard-working, diverse group of individuals with their own style, thoughts and ambitions. Bold colors, durability and multiple functions make Armitron Pro Sport digital watches the perfect accessory for any active lifestyle.