Everyone loves a trusted original. Fall in love with America’s #1 mascara, the Voluminous Original from L’Oréal Paris. The Voluminous Volume Building Mascara is formulated to separate lashes and build 5x the volume for bold, clump-free lashes. The Volume Maximizing Brush thickens lashes evenly and smoothly for a full and dramatic look of soft, thick lashes with just one coat of this unique formula. Available in brown black, black, soft black, blackest black, and now a striking cobalt blue! Bold color that you can easily remove at the end of the day with soap and water. Women across America swear by it, calling it “THE mascara” and their “go-to mascara”.