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The maker of the Original Swiss Army Knife launches a whole new communication framework. The theme for Spring Summer 2015 highlights Victorinox core ethos; equipping you for every day’s adventure. Using Switzerland as the stage, we captured moments from everyday journeys - hiking through the countryside, cooking in the great outdoors, savoring every moment of quiet contemplation, dashing for a plane, heading out to dinner or simply enjoying a Sunday morning stroll.

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